Client objective
Aculinx was approached by OATAS to design some new stickers to add to their vast collection.
The purpose of the stickers were to be given out on a reward basis but also needed to educate the children at the same time.
Strategy
With children being our target market we knew the images had to be fun, colourful and something children would appreciate, otherwise they wouldn't want the sticker and the exercise would be pointless.
With numerous meetings, our design team put our heads together and came up with a range of idea including anti-bullying, fruit and vegetables, times tables and packed lunches designs.
The drawings were all in a
cartoon style with words underneath.
They were eye-catching,
very fun and something
children would want on
their work. At the same time
it would educate them
about these important
topics.
Result
The new stickers were an overwhelming success, within a week after being launched this new range has now become their best seller.
100% ROI in just 1 week increasing to more than 1,000% ROI in 3 months.
Client comments
“Aculinx were great, even though this was small project for them they made the effort to meet with us on numerous occasions to discuss design ideas. The outcome was fantastic and these designs have become one of our best sellers within the range.”
Shaun Donn - Director - Oatas Ltd
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