Client objective

After successfully creating a new corporate brand it was no surprise Kent Keepers returned to Aculinx to design their new website.

Kent Keepers were looking to redesign their existing website in order to capture the attention of a wider audience.

It was important the site was more appealing and user-friendly. However, in the process of attracting a new, younger audience, it was vital the redesigned site did not deter existing clients.

Strategy

After successfully completing Kent Keepers' brand overhaul, we had to then transfer some of these design elements in to a website.

Kent Keepers were looking to approach a new target audience between 8 - 16 years. This in mind the design had to be very user friendly, and easy to navigate around.

As competition in the area was high, it was important the website was marketed correctly. SEO techniques were used as well as leaflets, water bottles and t-shirts designed to hand out to local schools and football clubs.

Result

A modern, friendly-looking website, appealing to a younger target audience creating a pleasant end-user experience.

Analytic results showed high browse time on site and 72% increase in search engine referrals.

Site content is easily managed by Kent Keepers using a bespoke CMS system.

Client comments

"Aculinx were a pleasure to work with.

The design team who worked with us on the project grasped what our requirements were from the very beginning. I would be happy to recommend Aculinx to anyone, except those who we are in competition with!!”

Alex Pilbeam - Head Coach - Kent Keepers